Thursday, January 13, 2011

Email getting old

Recent trends show that the social networking sites are becoming more popular and replacing the classical email sites. Studies from leading research firm like Gartner and Comscore expert shows that the new generation consisting of age group between 16-21 is scrapping up the email format as they simply don’t have the time for composing, editing etc of email. They just tweet or change status on facebook when they want to communicate for them email is not cool. This can result in serious business trouble for the gmail, yahoo and rediff as if facebook launch the email services they can probably capture more than 20% market of these three giants. But this is not the end of email it is just the transformation phase and to survive email has to augmented by use of more application and more intelligent tools like priority inbox, tagging on base of projects, personal usage etc. New business model in field of advertising and formal communication will emerge at faster rate than you can imagine. To survive these giants have to change making email more interactive and cool for genY. The opportunities are vast in email field as studies shows that email user base is constantly increasing at 100 million per year rate .Facebook will definitely have eye on that figure as they want to capture this new market without interception of gmail or yahoo. Some purist still assert on language and other etiquettes which is lost on social networking sites, but they are forgetting the basic rule of time ,time changes everything even the language. So get ready for new avtar of your classic email on the next morning.

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